Brand Experience Studio — Bucharest

Brands that
mean something

Purpl exists for brands with exceptional product and invisible presence. We close the gap between what a brand truly is and how the world sees it — through creative direction, visual identity, and strategic positioning.

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The colour of royalty
was never
given freely.

In ancient Rome, purple was reserved for emperors alone. You could not wear it — you had to earn it. Purpl was built on this idea. Not every brand deserves the elevation we offer — only those with the substance to carry it.

We work with founders and brand teams who have built something genuinely exceptional, and whose visual presence has not yet caught up with that reality. We don't make things look beautiful for the sake of beauty. We make brands visible at the level they belong.

That is the work. That has always been the work.

Selected Work

Brutangerie / Mary's Buns Brand Identity · Editorial · Strategy

Magnetic IT Corporate Photography · Editorial

MIST Experience Brand Architecture · 3 Sub-brands

MIST Experience Brand Photography · MIST Junior

Terra Romana Product Editorial · Wine

Academia Forțelor Terestre „Nicolae Bălcescu” — editorial photography

Academia Forțelor Terestre Editorial Photography · Military Education

Brand Partners

Brutangerie &
Mary's Buns

Food & Hospitality · Bucharest

Premium bistro and HoReCa brand. Brand architecture separating two distinct identities from one — complete visual direction, creative strategy, and social media.

MIST Experience

Elite Training · International

Leadership and tactical training by Special Forces instructors. Built three sub-brands from one: MIST Experience, MIST Junior, and MIST Cadet.

BAS — Bucharest
Architecture Studio

Architecture · France / Romania

Architecture studio with international contracts in France. Brand photography positioning them at the level their work demands — for clients who expect excellence.

Magnetic IT

Technology · Corporate

Editorial corporate photography that transformed how a technology company presents itself — from generic office shots to a distinct, authoritative visual language.

Romanian Burger

Food & Beverage · Events

Product editorial with cinematic lighting. Images used at international food events where they stood out visibly against major international brands.

Your brand
could be here.

Currently accepting new partners

We work with a limited number of brands at any given time. If your product is exceptional and your visual presence isn't keeping up — let's talk.

People

People who look
like who they are.

A portrait is not a photograph of a face. It is the first thing a client, a partner, or an investor sees before reading a single word about you. It should communicate authority, character, and presence — instantly. Most portraits don't. Ours do.

Tudor C. CEO · BAS Architecture Studio

Maria I. Brutangerie · Founder

Roxana M. Investigative Journalist

What I
actually
do

Brand Visual Identity Direction, system, consistency

Editorial Photography Food, product, corporate

Creative Direction Art direction for campaigns & content

Brand Architecture Sub-brands, positioning, structure

Social Media Strategy Editorial approach, not content farms

Portraits & Headshots People who need to look the part

Brands that mean something

The colour of royalty was never given freely.

People who looklike who they are.

What I actually do

Let's build something worth seeing.

Brands that
mean something

The colour of royalty
was never
given freely.

People who look
like who they are.

What I
actually
do

Let's build something
worth seeing.